Lecture 1

Today's lecture was an accelerated introduction to the realms of new communications tecchnologies. Information about the growing demand for technology and its use in communication.

Taken out of the lecture was the relevance that the exert from the daily show had in regard to my major of journalism. It is hard to believe that 3 years of official study (in regard to starting my career) or even 50 years of experience in the journalism industry (radio announcers, writers etc) can be outperformed by an amatuer article published on the internet through a blog. But the more I think about it the more it makes total sense.

If you work hard enough, create an image good enough or gain access to the right places then why should you need to fully understand the ethics and formalities of journalism? Credibility is becoming scarcer by the day in terms of mainstream media, so the credibility of a blogger with nothing to gain or lose (advertising contracts, political adgendas) is perhaps greater.

It is scary to think that graduating and becoming affiliated with a news organisation instantly grants me a label of bias. It seems that if you were to publish a regular opinion or resource with a reader base on the net you would not only be able to publish raw news but you could also be ethical in your application. It seems that the only reason Im doing journalism at university is to be paid for the privelage of satisfying somebody elses news agenda. If only they paid me to post my views, I could become a web based investigative journalist overnight!!!.... look out John Pilger.....

Questions asked and answered included
what is communication?
Any process that transfers, transmits or makes information known to other people.
what is technology?
Technology is the scientific study of mechanical arts and their application to the world.

people introduced included:
Aristotle
Aristotle's model of communication.

Marshall Mcluhan
technologies are extensions of the human body.

Shannon and weaver
model of communication.